Est. 2015 - What started it all was the love for classic cars, racing and watches. The designer/creator of Straton Watch Co.® combined his passion for automotive history, racing and his love for horology set out to create a watch brand which reflects these interests hence Straton´s slogan “Style created through passion”. To date Straton Watch Co. has successfully launched and delivered thousands of watches to customers around the world with new collections launching every year. Below one can see the evolution of our watches through the launch videos dating back to 2015.