The new Alsta was created to bring romance back to wristwatches. We don’t simply carbon-copy old models and rely purely on our past. For sure we are inspired by our fabulous portfolio of time pieces from our past however we believe in bringing modern thinking and design touches to our new watches. We are about style and aspiration but not for mere consumption but for conservation, protection and legacy. 

Never following fashions and trends, Alsta has a passion for design and craftsmanship. They believe in conservation as opposed to consumption and our customers care deeply about preservation of our oceans and lands and their ecosystems. They wear watches that reflect that heritage and ethos and that use sustainable-sourced materials where possible.